Austin Hassler
Social Media Manager
Creative with 5+ years in advertising and branding, high-performing Savannah-based social content, and a foundation in people-centered work.
Click buttons below to travel to my professional work, or social media highlights, or simply scroll to see it all.
Professional Work
Recent projects ranging from broadcast to social, with a focus on concepting, storytelling, and copywriting.
VRAYLAR TV
Role: Copywriter
Concept development, scriptwriting, and visual storytelling for this national VRAYLAR® TV spot. This commercial was part of a larger initiative that unified messaging to create a cohesive and recognizable masterbrand.
Supported director and casting picking, created the wardrobe deck, and ensured details aligned with the narrative on-set in Cape Town, South Africa.
Worked on four main commercials for the campaign, along with alternate-ending versions designed for extended cutdowns and digital placements.
LoLo Paid Social
Role: Copywriter
Developed social content for Lo Loestrin FE, the lowest-dose estrogen birth control pill on the market.
The work focused on bringing a fresh, youthful voice to the brand by translating clinical messaging into playful, modern phrasing.
These carousels are selected examples from a larger social content series.
BOTOX Paid TikTok
Role: Copywriter
Led the social concept and copywriting for this lifestyle-driven TikTok. Chose Getty clips and music. Built around simple, everyday habits that support people living with Chronic Migraine and encourages viewers to sign up for ongoing tips and resources through the CRM program.
Please note this is a rough cut
Social Media Highlights
A snapshot of my work across TikTok and Instagram, reflecting my approach to creating thumb-stopping, high-performing contentthrough concepting, storytelling, and production.
@.coastal.plain TikTok Overview
Savannah lifestyle content
Frequently reaches 10k–150k+ views per video
Strong saves, shares, and returning viewer engagement
Scripting, filming, editing, color grading
Drove measurable visibility and customer traffic for Savannah businesses
Built a recognizable brand identity
@.coastal.plain Franklin’s Farm Case Study
Showcasing Franklin’s Farm during peak U-Pick season. The video highlighted the orchard experience, citrus varieties, paired with close-ups of cutting into fresh fruit to boost sensory appeal.
Franklin’s Farm grew from ~100 to 369 followers after the post. It also strengthened their local digital presence and positioned them as a must-visit hidden gem.
@.coastal.plain Border Bites
Case Study
A local food spotlight that drove high engagement, and a verbal and visual hook that pulled viewers in.
The comments reflected exactly what we wanted: people tagging friends, planning visits, and saying they’d “never even heard of this place.” The video boosted local discovery, and drove real-world action.
With ~150k residents in Savannah, and an estimated ⅓ on TikTok, this video’s 250k views extended far beyond the local audience.
@as.seen.in.savannah. Instagram Overview
Photography documenting Savannah’s architecture and greenery
100+ curated posts with cohesive color + composition
Strong focus on aesthetically driven visual storytelling
Demonstrates deep local familiarity
Consistent content cadence